![]() We’ve since learnt that this happens because more data from previous versions is transferred over, giving us a real speed boost for future downloads – handy! Custom Rules IntroducedĪdWords Editor 12 has come packed with a whole host of custom rules to ensure following Google’s best practice is a doddle. Gone are the days of grabbing a quick cuppa whilst Editor imports multiple campaigns – they’re now there in a flash. It’s easier to navigate which is a real bonus, but more importantly, what’s ‘under the hood’? Faster Account Downloadingįirst things first, importing account data has seen a huge boost in speed. It’s now much more in-line with the rest of the collection of Google products. Since the AdWords platform and Analytics are also getting shiny new aesthetics, it comes as no surprise that Editor got the same treatment. So, what have we spotted so far on the latest edition, AdWords Editor 12? A Much Improved InterfaceĪdWords needed to improve what was starting to look like a pretty dated interface from the previous version of Editor. We’ve always been big fans of AdWords Editor, especially when it comes to rolling out bulky changes to accounts, which, without Editor, days or even weeks of time would be lost. ![]() At the back end of June, AdWords finally rolled out their new AdWords Editor, their free downloadable application where you can rapidly edit campaigns, without having to go into the AdWords platform itself.
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