In January, she released her debut non-Disney single, ”Drivers License,” and caused internet chaos about whether she was singing about a certain Disney costar. It’s worth noting that it’s because of Rodrigo’s Disney affiliation that she had a brief run of public notoriety. And, yes, ever the Swiftie, Rodrigo maintains control over her master recordings. Rodrigo opted for Interscope Geffen, who she said prioritized her songwriting. “When the time came to look at labels, we were lucky enough that we had created the freedom for her to be able to meet with different potential partners who would be the best fit for Olivia,” Rodrigo’s manager Kristen Smith told Billboard last month. This allowed Rodrigo a chance at autonomy, and her team actively struck out on their own. As the self-described “ hugest Taylor Swift fan ever,” Rodrigo knew the importance of not taking just any deal, and for whatever reason Disney hadn’t already signed her preemptively. In fact, she wrote her first solo single, the Season 1 ballad “ All I Want.” The song became a moderate TikTok hit, and several record labels courted Rodrigo. With HSMTMTS, Rodrigo could finally sing earnestly and with precision. Rodrigo stayed with Disney to launch a mockumentary series, a spinoff of High School Musical, on its new streaming service, Disney+. “I still live with this haunting feeling that people still view me as this Disney girl,” she told Vogue earlier this year.Īt just 12 years old, Rodrigo booked the lead role in Bizaardvark, the 2016 Disney Channel’s tween sitcom about musical influencer teens, which allowed her to sing funny songs. Five years, another album, several films, an HBO Max cooking show, and a Spanish-language EP later, Gomez fears she can’t fully shake her Disney image. One of the album covers features her sitting cross-legged and naked. Less than a year later, she released Revival. Her final album with Hollywood Studios was a greatest hits album, For You, in 2014.at age 22. A year later, it was Selena Gomez’s turn. In 2013, Miley Cyrus released Bangerz with RCA Records, tarnishing her old image (with an assist from Robin Thicke) through a controversial VMA performance. Even then, if your career is still prosperous, there’s no guarantee the public will let you move on from your adolescent identity. Often for Disney Channel singers, it takes nearly a decade in the spotlight before they’re free of the network and taken seriously as a stand-alone artist. And sometimes they take the right path, and sometimes they take the path that they know is a mistake." "We know these kids grow up, evolve, experiment. "There's a very flat learning curve," Marsh told the Wall Street Journal. The rigor and expectation for perfection often cause Disney stars to lash out when forced into retirement as young adults. Still, it’s hard not to see this system as one that exploits and overworks children. The pseudo assembly line of stars was supposed to make Disney seem fresh. Her success marks a new era where stars who find initial success through the Disney Channel are rightfully decreed as talented and industrious performers at the time of their arrival, not industry plants. Even more impressive, she doesn’t sing saccharine, G-rated empowerment pop songs like her predecessors had to. Many Disney alum, most notably Miley Cyrus, Selena Gomez, and Demi Lovato, have gone on to become successful, autonomous pop stars - but Rodrigo has done it instantaneously and while still employed at the House of Mouse. She is a breakout Disney star who can curse, doesn’t have to mention their TV network in every interview, and outwardly exerts more control of her art compared to her Disney predecessors. Many cynical millennials have called a truce on the side part wars to stan a zoomer.Īlongside Zendaya’s Emmy-winning acting, Rodrigo has set forth a new direction for Disney celebrities. The New York Times gave the album a favorable review, and she performed on SNL. 1 on the Billboard 200 as the biggest debut album of the year and featured the ubiquitous single “ Drivers License.” And her fans aren’t just teenagers. It’s quite a refrain coming from a current Disney star. Then, staring straight into the camera, she asks bluntly, “What the FUCK is up with that?” “It's like we never even happened, baby,” Rodrigo croons as she puts on black latex opera gloves in a locker room. In the music video for her pop-punk anthem “ Good 4 U,” the 18-year-old star of the Disney+ series High School Musical: The Musical: The Series sings about an ex-boyfriend who is enjoying the fruits of the narrator’s emotional labor with his new girlfriend. Olivia Rodrigo can say “fuck.” And she seems to revel in saying it.
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